December 05, 2007 @ 3:23 pm

MySpace Distributes Live Performances

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Social networking site sets sights on role as live video hub.

MySpace, the uber-addictive social networking site which draws millions of viewers weekly, is currently planning to give "MTV Unplugged" and VH1’s "Storytellers" a run for its money.

The pop culture powerhouse has started a new program called Transmissions, which will enable specially selected MySpace artists to record live shows, which will then be distributed exclusively through MySpace, the New York Times reports.

Unlike MTV’s penchant for turning "Unplugged" performances into live albums months or years later, because of the lightening-fast publishing capabilities of the internet, the MySpace performance content and music will be available for viewing immediately on MySpace.

MySpace will also allow artists the opportunity to take control of their entire performance. Instead of producers choosing sets and requesting songs for musicians to perform, Transmissions artists will select their own location and songs.

The first artist to participate in Transmissions was soft-rocker James Blunt of “You’re Beautiful” fame. Blunt performed six songs on the site yesterday (November 4).

“We’re enabling artists to choose how they want to distribute their music,” Josh Brooks, vice president for programming and content of MySpace, told the Times.

Article tags: James BluntMySpaceMTV 

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