Sean “Diddy” Combs has announced today that he’s bought out the popular streetwear clothing line ENYCE from Liz Claiborne Inc.
"Enyce is a brand that I have always admired, and they have been a very important player in the young men's sportswear arena for over a decade. I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen,” Diddy said in a release. “Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy's lines, and launching into new licensing categories.”
The Sean John owner says that in spite of the current economic woes, he’s confident the purchase was a great investment. “The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”
October 21, 2008 @ 4:28 pm
Diddy Buys Out Clothing Line Enyce
Mogul sets to bring streetwear brand back to life
Article tags: Sean "Diddy" Combs, Jay-Z, 50 Cent, Enyce, Sean John
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Comments
1.
CEOppowell says:
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I think Sean Combs has a real since of business and marketing in the fashion and music industry. With the purchase of ENYCE he is going to bring somthing more to hi fashion and urban clothing. The currect economic woes will effect every person in this country, but fashion is a world wide market. The yin, and euro, are more than the current dollar value. The move is great when you look at it from a view of a go getter.
October 25, 2008 at 11:00 pm
2.
newjacob says:
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Beautiful breaking news from P.Diddy i love sean comb bocz of his impact in wears for the young once
He is now promoting designers more than before thanks 4 buying enyce,i love to se him producing more beautiful cloth.i like to meet him one day
October 22, 2008 at 10:38 am